This Privacy Policy governs the manner in which undertheroof, a partnership firm, collects, uses, maintains, and discloses information collected from users (referred to as “Users”) of the undertheroof website (referred to as the “Site”). This privacy policy applies to the Site and all products and services offered by undertheroof.

Information Collection

We may collect personal identification information from Users in various ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features, or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.

Information Usage

undertheroof may collect and use Users’ personal information for the following purposes:

To improve customer service: Information provided by Users helps us respond to customer service requests and support needs more efficiently.

To personalize the user experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

To process payments: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

To send periodic emails: We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Protection of Information

We adopt appropriate data collection, storage, and processing practices, and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

Sharing Personal Information

We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above

Cookies

“Cookies” are small files placed on your hard drive that assist us in providing our services. We use Cookies on certain pages of the website to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. Cookies help us provide information that is targeted to your interests. They also enable the browser to remember information specifics to a given user and thereby allow you to enter your password less frequently during a session. Most cookies are session cookies, meaning that they are automatically deleted from your hard drive at the end of a session.

You may decline the use of cookies if your browser permits the same. However, in that case you may not be able to use certain features of this website and you may be required to re-enter your password more frequently during a session.

You may, at times, encounter cookies or other similar data collection devices on certain pages of our website that are placed by third parties. We do not control the use of cookies by third parties.

Sensitive Personal Information (SPI)

Sensitive Personal Information (SPI), as defined by Section 43a of the Indian IT Act 2000, as collected by us shall be protected with reasonable security features, as expected under the IT Act. User passwords are never stored in the clear and are never known to us. Bank account details of the Host are collected with a view to facilitate payments and the same are never shared with any party other than our Bankers for the purpose of funds transfers. Credit Card information is never stored by us and is directly entered by the user in the Payment gateway’s payment page presented.

We use Payment Gateway Razorpay which is certified for PCI Compliance. undertheroof.com does not store any credit card information of its users. No other SPI is collected, stored or processed by us.